How Streaming Is Changing Music (Again)

With subscription pricing and the ability to easily skip among artists (as opposed to per-album or per-song charges, which were the norm), streaming pushes users to listen to explore new artists.

This has the potential to reduce the concentration of the very top artists and albums, while also helping music lovers find what economists refer to as the “long tail” of the industry. In other words, it’s easier than ever before to find an artist like Julia Nunes, a ukulele player doing cover songs of pop bands who was first discovered through YouTube

Read Article: HBR

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