Getting 50-Somethings to Pay for Streaming Music

Although older, wealthier fans raised in the age of record stores make up the demographic that is most comfortable with the idea of paying for music, they’ve been among the most reluctant groups to pay for monthly streaming subscriptions, which offer ad-free access to up to tens of millions of songs.

Last year less than 2% of consumers above the age of 45 opted to pay for an on-demand music service such as Apple Inc.’s Apple Music or Spotify AB’s Premium, while 11% of 18- to 24-year-olds did so and 8% of 25- to 34-year-olds paid, according to a survey by research firm MusicWatch Inc.

Source: WSJ

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