How the CMOs of Spotify, Audible and Zendesk Tackle Global Markets

img9843Building up a brand and customer base for a market as diverse as the US is challenging enough. Some CMOs, however, have been tasked with building a global brand.

Not only do they have to cater to multiple markets while taking into consideration the cultural nuances that affect local consumer behavior, but they also have to understand how to manage a distributed team.

Source: Forbes

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