Music app maker Smule doesn’t want to be counted out of the battle of mobile live-streaming services. Facebook, Twitter and Musical.ly — and likely soon YouTube and Snapchat — are among major mobile app brands that want people to broadcast video from their smartphones. Live video can attract a widespread and focused viewership, something that video advertisers covet but isn’t yet easy to find on social networks.
Smule, which develops popular apps such as Magic Piano and Sing! Karaoke to make and share music videos, declined to go into details about potential live-streaming features. But during a recent vist to Los Angeles, Chief Executive Jeff Smith said going live is more than a fad.
Source: LA Times