Spotify Japan Shows What a Little Techno Can Unleash In You

spotify-logoJapanese music lovers, oddly enough, are still devoted to CDs; the Tower Records brand even lives on there, with dozens of locations. Spotify entered the country in September, betting it can make converts.

The streaming service just launched a Japanese campaign with Wieden & Kennedy Tokyo, touting its ability to help people “discover new music you didn’t know you’d love.” That’s one advantage Spotify definitely has over old-school records and CDs.The campaign’s theme is “New Music, New Me.” One of the five spots, seen here, shows a middle-aged woman vigorously chopping vegetables to a techno beat with a drop of sweat trickling down her cheek.

Source: Creativity Online

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