Wrangler Network, a site for “those living the western lifestyle” operated by the jeans company of the same name, says the live-streamed performance from Gruene Hall (800-cap.) in Texas – Strait’s first – broke all previous viewership records by generating more than 14 million impressions.
“This was an event we may never again see in the history of music”“This was an event we may never again see in the history of music,” says Craig Errington, Wrangler’s vice-president of marketing. “We’re honoured to be able to bring such a monumental moment involving the King of Country Music to hundreds of thousands of fans through the Wrangler Network.”
Source: IQ Magazine