Tencent’s Joox Music Streaming Service Proves a Hit Across Asia

Following its success with QQ Music on the mainland, Chinese internet titan Tencent Holdings has quickly established a beachhead in key Asian markets with its popular Joox digital music-streaming service, according to a study by global consulting firm McKinsey.

“The Joox app was downloaded more than 50 million times last year, accounting for more than 50 per cent of all music-streaming app downloads in Hong Kong, Thailand, Malaysia and Indonesia,” Alan Lau, the Asia-Pacific head at McKinsey Digital and co-author of the study, told the South China Morning Post.

Tencent first launched the Joox “freemium” app in Hong Kong in January last year to tap into the burgeoning demand for digital music across the Asia-Pacific. Freemium refers to the internet business model which provides basic services free of charge, while more advanced features are paid for.

Source: SCMP

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