WPP, Spotify Forge Global Partnership

spotteryWPP’s Data Alliance and Spotify have entered into a global partnership whereby the two companies will collaborate on data and insights, creative, technology, programmatic solutions, and new growth markets.As part of the agreement WPP has access to the listening preferences and behaviors of Spotify’s 100 million users in 60 countries.

The multi-year deal enables WPP and its clients to glean insights from the connection between music and audiences’ moods and activities, according to the holding company, which could enhance campaign planning and potentially lead to more relevant creative work. “Music attributes such as tempo and energy are proven to be highly relevant in predicting mood, which enables advertisers to understand their audiences in a new emotional dimension,” the firm stated in a release.

Source: MediaPost

Respond to WPP, Spotify Forge Global Partnership

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s