Spotify Teams With The Trade Desk on Programmatic Audio in Asia

spotify-online-video-plansSpotify is making its audio inventory available to programmatic buyers in Asia-Pacific via a new deal with The Trade Desk.

The service launched after a beta where users were targeted with audio, video and display ads based on their listening habits and demographics.

Matt Harty, the company’s senior vice president, Asia, said launch customers included brands in Australia and Southeast Asia, but he declined to name them.

Source: Campaign Asia

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