Lefsetz Letter: Instant Releases

42116960_lSure, the instant release is losing its special character, it’s not the revelation it once was. But instant availability is a treasure. We live in the era of instant gratification. To promote that which we cannot consume is to leave money on the table. If you can get someone’s attention, let them click, let them experience, let them listen!Which is why exclusives are to the detriment of artists.

There’s a movie on Apple Music and the press does a story and then the rest of the world forgets about it. If you’re bothering to sell, let people partake.But the music business has become about the short money. If you pay me now, I’ll forget about tomorrow.

Source: Lefsetz Letter

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