More Music Lovers in Australia Choose Streaming

Blog, Data, Music, Streaming

cropped-istock_000061811180_medium.jpgA study by Roy Morgan Research, which examined methods of digital music consumption in Australia between 2012 and 2016, highlights the shifting preferences of the country’s consumers. It found 19.7% of consumers ages 14 and older had streamed music in an average four-week period between April 2015 and March 2016, up 91% from the 10.3% share seen between April 2011 and March 2012.

Source: eMarketer

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