Automaker Amplifies In-Car Entertainment With Spotify App

Sending a clear signal that in-car entertainment is in the driving seat for automakers, Jaguar Land Rover rolls out the big guns of the rock world by using the Kaiser Chiefs’ frontman to launch its new music app.

Ricky Wilson, lead singer and song writer for the U.K. band, was joined by Elliot Gleave, aka Example, to be the first to try the Spotify app which offers streamed music personalized playlists based on users’ tastes and in-car listening habits.

Source: WA

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