Spotify Music Data Tracks Millennials

spotify-logo1As music streaming services become more popular with millennials, data on listening habits could offer brands the key to deeper insights on mood, motivation and buying intention, according to a leading executive at Spotify. Speaking at the recent Mumbrella 2016 event, Jeff Rossi, Global Director of Business Marketing at Spotify, encouraged brands to avoid making assumptions about millennials based on age and instead focus on behavioural insights that offer more effective targeting.

Source: warc.com

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