Spotify Wading Into Japan’s Tricky Music Streaming Market

Spotify is coming to Japan soon, but whether the streaming music service makes it here in the long run will depend on its ability to adapt to this country’s more traditionalist landscape.

Spotify is one of the biggest providers of on-demand music, used by over 100 million people worldwide. The paid version alone has about 30 million subscribers.

 The company, founded in 2006 in Sweden, has been preparing for its Japanese debut by forging a capital and operational tie-up with Dentsu, one of the country’s top advertising agencies. Spotify will offer its free version and a premium option costing 980 yen ($9.57) per month.

 

Source: Nikkei Asian Review

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