Will Programmatic Advertising Ruin Your Music Streaming Experience, Too?

42116960_lIf you’ve ever listened to Spotify, you’re probably familiar with the line “Wanna break from the ads?”

Indeed, about 30 million people do “wanna break from the ads,” according to Spotify CEO Daniel Ek’s announcement earlier this year about his company’s number of paying subscribers. But the majority of Spotify’s 100 million active listeners are ad-supported—around 70 million of them. This year, mobile programmatic spending will reach $15.45 billion in the US, according to eMarketer, compounding the rush to automate digital advertising in all its forms.

Source: Skyword

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