Streaming’s Ad Boom: Will the Millions Spent By Apple, Spotify, Pandora and YouTube Help Decide Who’s No. 1?

Blog, Business, Deals, Monetization, Music, Spotify, Streaming

Streaming services like Spotify and Pandora steadily have increased their visibility — and marketing spends — in recent years, but as Apple Music and now YouTube have joined the competition for subscribers, the battleground has moved to Madison Avenue.

What began with Apple’s Super Bowl-sized spot with Taylor Swift falling off a treadmill to Drake and Future’s “Jumpman” in April has become a bona fide blitz: In the past month, YouTube Music aired its first commercials, Spotify decorated several New York subway lines, and Apple Music — the heavyweight in the advertising stakes — rolled out its latest viral clip with DJ Khaled and Goodfellas star Ray Liotta getting pedicures while talking up the service. Add a series of TV and digital spots from Pandora earlier this year, and those four services have poured a combined $30 million in estimated ad dollars into the U.S. marketplace.

Source: Billboard

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