Streaming’s Ad Boom: Will the Millions Spent By Apple, Spotify, Pandora and YouTube Help Decide Who’s No. 1?

Streaming services like Spotify and Pandora steadily have increased their visibility — and marketing spends — in recent years, but as Apple Music and now YouTube have joined the competition for subscribers, the battleground has moved to Madison Avenue.

What began with Apple’s Super Bowl-sized spot with Taylor Swift falling off a treadmill to Drake and Future’s “Jumpman” in April has become a bona fide blitz: In the past month, YouTube Music aired its first commercials, Spotify decorated several New York subway lines, and Apple Music — the heavyweight in the advertising stakes — rolled out its latest viral clip with DJ Khaled and Goodfellas star Ray Liotta getting pedicures while talking up the service. Add a series of TV and digital spots from Pandora earlier this year, and those four services have poured a combined $30 million in estimated ad dollars into the U.S. marketplace.

Source: Billboard

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