Music Streaming Doubles, Exceeds Video Streams

download11Music streaming in the digital media world has taken a new direction. For the first time, audio streaming has topped video streaming, according to a new report.There have been 114.2 billion audio streams for the first six months of 2016 versus 95.1 billion video streams, according to a report by music researcher BuzzAngle Music.

A year ago, for the same period, there were 77.3 billion video streams and 55.0 billion audio streams. Audio streaming has more than doubled — 107.8% — versus a year ago, with video streaming up 23%. Overall streaming activity has grown 58.3% to 209.4 billion streams.

Source: MediaPost

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