Kanye West Slams Apple Music

Kanye West has urged Apple Music to buy Jay Z’s streaming service Tidal before the ‘music game’ is ruined. The ‘Only One’ hitmaker has urged Apple to buy his pal Jay Z’s exclusive streaming site before they ‘ruin the whole music industry.’

He fumed on Twitter: ‘This Tidal Apple beef is fing up the music game … I need Tim Cook Jay Z Dez Jimmy Larry me and Drake Scooter on the phone or in a room this week!!! …’We all gon be dead in 100 Years. Let the kids have the music. Apple give Jay his check for Tidal now and stop trying to act like you Steve. (sic)’

Source: Sky News

Can Spotify Make Programmatic Audio Mainstream?

spotify-dataWhen Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week, it became the first digital audio company to open its audio inventory to programmatic exchanges.

To recap: Rubicon Project will be Spotify’s SSP partner, The Trade Desk its DSP partner and AppNexus a partner on both the buy and sell sides.Spotify previously tested programmatic audio on audio-only exchanges, such as Triton’s a2x. Now, buyers can access Spotify audio inventory alongside display and video.

“Agencies are looking to create a frictionless process in purchasing audio and would like to make their current audio buying more intelligent with data and advanced targeting,” said Les Hollander, global head of audio monetization at Spotify.

Source: AdExchanger

Streaming’s Ad Boom: Will the Millions Spent By Apple, Spotify, Pandora and YouTube Help Decide Who’s No. 1?

Streaming services like Spotify and Pandora steadily have increased their visibility — and marketing spends — in recent years, but as Apple Music and now YouTube have joined the competition for subscribers, the battleground has moved to Madison Avenue.

What began with Apple’s Super Bowl-sized spot with Taylor Swift falling off a treadmill to Drake and Future’s “Jumpman” in April has become a bona fide blitz: In the past month, YouTube Music aired its first commercials, Spotify decorated several New York subway lines, and Apple Music — the heavyweight in the advertising stakes — rolled out its latest viral clip with DJ Khaled and Goodfellas star Ray Liotta getting pedicures while talking up the service. Add a series of TV and digital spots from Pandora earlier this year, and those four services have poured a combined $30 million in estimated ad dollars into the U.S. marketplace.

Source: Billboard

Live Music Streaming App Streo Secures Funding

Streo, an Indian start-up whose app allows users to stream music live from venues, festivals and nightclubs around the world, has raised its first round of investment. The seed funding of an undisclosed amount comes courtesy of Kuwait-based GEMS Advisory, with individual investors including Aditya Gupta, former chairman of Serco in India, and Akash OP Aurora, ‘chief visionary’ (yes, really) at Delhi-based venture-capital firm IdeaTree.

Source: IQ Magazine

Virgin America App Arrives with Spotify Integration

Mobile apps have made air travel a little bit more tolerable, but for a while one of the most-loved airlines had a noticeably missing mobile component.

Well, not anymore: Virgin America’s app has finally arrived, and it looks like it was worth the wait.

On Thursday, Virgin America revealed its first mobile app for iOS and Android, still in beta. Like most other airline apps, it combines flight-booking and checking-in capabilities but with a more streamlined experience and that cheeky Virgin America flair. According to Virgin America, it can take just 60 seconds to book a flight using its brand-new app, and that even includes the time it takes to choose a seat.

Source: Macworld

DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide

DRT_LogoWith the overwhelming omnipresence of the internet and everyone’s love of music, information regarding radio airplay is priceless for anyone seeking to build their music brand.

Radio airplay tracking is the perfect tool for any individual or company in the music industry to expand and reinforce their audience. DigitalRadioTracker.com Inc. is a private U.S. based firm that has developed a user-friendly platform which provides music clients with lucrative and creative marketing research initiatives.

The company also provides insights that are personally designed to help music related companies all over the world drive profitable growth and expand to new heights.

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‘Carpool Karaoke’ Series Coming Exclusively to Apple Music

download11Apple Music is taking a ride with Carpool Karaoke.  The viral segment that broke out on the Late Late Show with James Corden is being turned into its own series, which will air first exclusively for subscribers to Apple’s music streaming app.

Carpool Karaoke, which will be produced by CBS Television Studios and Fulwell 73, the production company of Late Late Show executive producer Ben Winston, will expand on the late night segment’s format with celebrity guests who sing along to their favorite songs and surprise fans during their ride. The host of the series is expected to be announced at a later date, though Corden is not expected to take the wheel like he does in the Late Late Show segment.

New installments of the 16-episode series will stream weekly on Apple Music, the $10 a month streaming music service that Apple launched last year.

Source: Billboard

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