It might not sound like much is needed given the brand’s close bond to playlists but what made it great when it was fighting piracy may not be enough now. Apple, Google and Amazon are emerging as real threats to Spotify and unlike those brands it’s at risk of being indistinguishable from the competition.Apple has hardware. Google has advertising. Amazon e-commerce. Spotify’s sole business is music streaming, meaning its relative value is nil because it doesn’t own the content. It leaves the business in a precarious position, where a richer brand could attract a larger number of subscribers and offer some stability.
Source: The Drum