Spotify: ‘Playlists Offer Unique Insights Into a User’s Habits, Hobbies & Interests, Plus Unrivaled Contextual Targeting’

spotify-dataSpotify made waves on the U.S. advertising landscape when it opened up its inventory to programmatic media-buyers with a private marketplace (PMP) as the music streaming service made a concerted effort to further monetise its 75 million-strong user base.

Jana Jakovljevic, Spotify, head of programmatic solutions, and judging panel member for the inaugural The Drum’s Digital Trading Awards in the U.S., was very much the public face of this rollout which came at a time when the brand attempted to more deeply embed itself in its users’ lives via way of a partnership with Volvo.

Source: The Drum

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