Spotify Aims to ‘Moneyball’ Business with the Power of the Millennial ‘Snake People’

Spotify-headphonesMusic streaming giant  wants to “moneyball” business using algorithms and the power of music tapping into the millennial market the same way maths experts changed baseball, the head of its business marketing arm has revealed.

With companies struggling to understand how to connect with the “snake people” – the elusive millennials demographic – Spotify global head of business marketing, Jeff Rossi, told Mumbrella 360 that the demographic had become overly complicated, being seen as “consistently inconsistent”.

Source: Mumbrella

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