PwC’s ‘Global Entertainment’ Study Breaks Down the Music and Ad Industries’ Present and Near-Future

Blog, Monetization, Music, Streaming

PricewaterhouseCoopers has released its 17th annual, dense-as-a-poundcake report on the global media landscape, which covers at least one topic of interest to anyone in near- or far-orbit around the creation or consumption of what we now, despite creators’ chagrin at the term, call “content.”

The report is beyond ambitious in scope and comprehensive in its coverage, which necessarily means it covers some familiar ground for anyone following any particular area of interest closely. But it is the projections that are of interest here.

PwC’s Music Biz Forecast for the Next Four Years? More of the Same, Despite Looming ChangesNotably for the music industry, PwC predicts total music revenue — including concert receipts, recorded music sales and streams, and satellite radio — in the U.S. to grow at a steady (compound annual) rate of 3.5 percent, bringing it to $18.04 billion by 2020.

Source: Billboard

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