Spotify Declares War on Apple

This week, Apple and Spotify are going head to head over music streaming and profits after Spotify’s general counsel, Horacio Gutierrez, sent Apple a letter claiming Apple blocked the music-streaming company’s recent attempts to update its iOS app, “causing grave harm to Spotify and its customers,” Recode reports.

It’s a move designed to call attention to Spotify, but its complaint is one with broad ramifications. The crux of the issue is Apple’s billing system. If Spotify wants “to use the app to acquire new customers and sell subscriptions,” the company has to use Apple’s system at Apple’s price: an additional 30 percent fee for using the company’s billing system. (This is why a Spotify subscription purchased through the Apple store costs $13, rather than the usual $10. Those $3 cover Apple’s fees.)

Source: NY Mag

Why Music Streaming Services Need To Attract An Older Audience

With few exceptions, the majority of streaming platform users tend to be largely in the under 35 set, but these services might do well to start courting an older demographic, with their deep pockets and streaming compatible tastes in music.

Source: hypebot

Spotify says Apple Won’t Approve a New Version of its App

Spotify-headphonesSpotify says Apple is making it harder for the streaming music company to compete by blocking a new version of its iPhone app.

In a letter sent this week to Apple’s top lawyer, Spotify says Apple is “causing grave harm to Spotify and its customers” by rejecting an update to Spotify’s iOS app.

 The letter says Apple turned down a new version of the app while citing “business model rules” and demanded that Spotify use Apple’s billing system if “Spotify wants to use the app to acquire new customers and sell subscriptions.”

Source: Recode

Spotify Wants You To Add A Playlist To Your Out Of Office Message

Just in time for the upcoming long Fourth of July weekend, Spotify has announced a new tool that will create a playlist specifically based on where you’re headed for the next few days. Simply called “Out Of Office,” the new site is fairly straightforward, and anybody with an account can set one up. With OOO, the Swedish streaming service creates a semi-custom playlist based on a number of factors, all of which are determined by having the user answer a few questions.

Source: Forbes

Why Is Spotify More Valuable Than Pandora?

In the music industry, and perhaps all of tech, there may not be a better example of divergent paths than those of Pandora and Spotify.

Spotify’s ascent as the most used digital-music service in the world has paralleled a similar increase in its private market valuation. As of its most recent round of fundraising, Spotify’s valuation now sits at an impressive $8.5 billion. Then there’s Pandora. The online music pioneer’s market cap peaked at slightly more than $7.5 billion in early 2014, only to see its stock plummet since then by roughly 75%. Today, Pandora’s market capitalization stands as a mere fraction of Spotify’s most recent private market valuation. So why is Spotify more valuable than Pandora?

Source: The Motley Fool

Spotify Offers Listener ‘Intimacy’ For Brands, Tour Planning For Artists

spotify11Spotify wants brands to get intimate with its listeners, because it knows what they are feeling. Artists, meanwhile, can drop in anytime and check out the geographic popularity of their labors. In an interview with Beet.TV at the Cannes Lions festival, where Spotify had a major presence on several panels, Head of Sales for the Americas Liberty Carras Kelly cites the company’s Sponsored Playlists as the latest opportunity for audio engagement.

Data collected by Spotify provide clues as to listeners’ moods and what they’re doing—be it running, or cooking, working out or whatever.

Source: Beet.TV

Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again, for different reasons) there is much more to the streaming market than these three. Here’s what three of the other main streaming contenders have been up to in recent weeks

Source: MIDiA Research

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