Every Monday, Spotify delivers a new Discover Weekly playlist to all its listeners. The weekly arrival of a fresh 30 songs has become a widely-anticipated event for many of Spotify’s 75 million active users and serves as a sign that Spotify has nailed a very tough assignment.
Personalized engagement has long posed a challenge for all the big streaming services, but new data released this week signals that Spotify may have already won the battle against some very fierce competition.
Since the launch of Discover Weekly in July of last year, it has streamed nearly five billion tracks, and some 40 million subscribers have used the feature. For comparison, Apple Music—Spotify’s main competitor—only has 13 million subscribers total. Tidal has just three million.