Cloud Not Computing: The Generation Gap That’s Proving a Big Problem for Streaming

“The future of music consumption is streaming.”

There’s a statement most readers would probably agree with, a fact, something that anyone, from expert observer to random fan, would probably find it hard to argue with.And the figures do back it up, with streams accounting for more than 27 per cent of UK album sales in 2015, and 66 per cent when it comes to singles.When a major artist releases a new work, it’s all about streaming first and foremost.

Well, unless you’re Adele, with your £90 million fancy-schmancy record deal and you can afford to say no. Otherwise, the future is streaming.But there’s always a “but”.

Source: Irish Times

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