When streaming proper — Spotify — first arrived stateside, music fans were presented with a vast catalog of music and a relatively intimidating point of entry to it: the search bar. Many froze. (I did.)
We’ve come a long way since then, as popular playlisters have filled the role of digital disc jockeys and hybrid human-computer curation has begun to ease fans into this ocean of music. No more, or far less, cliff diving these days. Headlines of late have devoted their space to the highest-profile artists, all of whom have, not shockingly, found massive success through streaming, via coordinated promotional campaigns and exclusivity deals. Kanye West, Beyonce, Drake, Chance the Rapper.