Every Monday morning, a freshly created selection of around 30 tracks arrives for each of Spotify’s more than 100 million users. The offering is called Discover Weekly, and it has cracked the code on truly personalized playlist curation at a massive scale. Today Spotify announced that this feature has been used by 40 million users, an audience that has collectively streamed over 5 billion tracks. More importantly, Spotify has reworked its infrastructure so that future innovations can tap the same approach.
Source: The Verge