Spotify at 10: The Road Ahead

Yes, Spotify is about to turn 10. The streaming service may have launched eight years ago in 2008, but the company was incorporated in 2006, taking two years to strike its first full set of licensing deals.

Its progress since then is marked by a series of figures: 100 million active users; 30 million subscribers; launches in 58 countries; more than $3bn of payouts to music rightsholders; more than $1.5bn of equity funding and another $1bn of debt financing; and one right royal dust-up with Taylor Swift.

So what next? As Spotify prepares to enter its second decade, we take a look at the company’s big opportunities – and the challenges that could stop it reaching 20.

Source: Music Ally

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