Speaking with Reuters recently, vp of sales Jonathan Forster said it was “great” that Apple has taken an interest in the platform. “They are definitely raising the profile of streaming,” he said. “It is hard to build an industry on your own.”According to Forster, Spotify has been “growing quicker and adding more users than before” the launch of Apple Music on June 30 of last year.
Around that time, Spotify had an estimated 20 million paid subscribers. Now, it has 30 million premium users with close to 100 million streaming via the freemium tier.