Spotify Teams with Krux to Use Music Data for Mobile Ads

Spotify wants music streaming behavior to become a new currency for advertisers, and the company is working with data management platform Krux to make that happen.

Over the past several months the two firms have developed and tested a new offering that puts Spotify data to use for advertisers including Esurance and Lay’s potato chips, specifically in the Spotify mobile app.

Spotify has first-party age and gender data on its users, and knows not only what music genres they prefer, but when they tend to listen.

Source: AdAge

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