Spotify launches a lot of things that don’t stick. Said things are often revealed at elaborate, highly produced pitch events where male models serve haute breakfast foods and high-profile musical acts like D’Angelo perform.
Take, for example, the company’s “open API” launch from 2011. Partners like Rolling Stone, Pitchfork, and Billboard built apps inside Spotify. These apps were meant to help Spotify’s users figure out what to listen to and find out about concerts. The apps are now gone. Instead, Spotify has built its own music discovery tools.