A Spotify for Elevator Music, Soundtrack Your Brand, Could Finally Uncover Streaming’s Elusive Profits

A music-streaming startup partly owned by Spotify is going after the elevator-music market—and it’s squarely aiming at the company that currently dominates it.

Soundtrack Your Brand, which is about 30% owned by Spotify, introduced itself in the US on May 5 with the announcement of a deal with McDonald’s. It won’t be a big revenue driver, but it gives the Swedish startup its first foothold outside Scandinavia—and sets up a clash with the industry’s current market leader, Mood Media, which is the successor company to the brand that practically invented the idea of ambient music in shops: Muzak.

Source: Quartz

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