“As the world’s thirst for online video content continues to grow exponentially, so too does the desire for a more personalized and higher quality viewing experience. However for many media customers – from large-scale broadcasters to smaller publishers – the complexity of delivering an on-demand service from scratch can seem daunting, due to the associated technical challenges and costs.
“This means an increasing number of media customers are looking to new platforms which incorporate data analytics services to deliver enhanced and more targeted video content to audiences across multiple devices, such as smartphones, tablets and gaming consoles.”
Mr Boal said Telstra’s VMS is specifically designed for broadcasters, content owners and pay-TV operators, enabling them to deliver high quality video content with studio-grade protection, rights-management and flexible monetization models.
“Using VMS, customers can create customized video experiences – including transcoding and publishing workflows – from a centrally-managed platform that comes complete with a full range of analytics, providing near real-time reporting and business intelligence data.
“With insights into the most popular viewer platforms and most successful syndication partners, data from the VMS allows customers to understand how viewers are using the service – including what they are watching, where they are watching from and how long they are engaged.
“As a result, customers can entice viewers with content recommendations based on their consumption history and behaviors, to drive more engaging experiences and reduce churn. Additionally, these insights can be used to identity the most valuable content, arming customers with more effective rights negotiations and reducing content acquisitions costs.”
Mr Boal said Telstra’s OVS – which was launched in Australia in 2015 and is now available to Telstra’s customers globally – is a high quality end to end video publishing solution suitable for enterprises and consumer brands looking to deliver tailored video content to capture larger audiences, increase viewer engagement and drive better revenue results.
“From consumer brands looking to communicate via short-form video to media companies wishing to publish and monetize live or on-demand events, OVS can help a range of customers publish their content to a global audience, while opening new revenue opportunities.
“Equipped with powerful data analytics and near real-time reporting tools, OVS allows customers to discover untapped audiences and fine-tune their marketing programs for improved results. This is essential for driving true personalization and differentiating content in today’s hyper-competitive and evolving market,” Mr Boal concluded.