Live Streaming – The Ticking Time Bomb for Sports Broadcasters

Facebook, Yahoo and Twitter are all eyeing sports media rights as a way to swell engagement on their platforms, but as social video starts to look more like TV, how will the broadcasters react?

Wariness, rather than outright fear, seems to be the initial response from the likes of Sky and the BBC as they recognise the commercial opportunities around social video as highlighted by the Twitter/NFL deal last week.

The deal happened in the same week Yahoo announced it will stream a daily basketball game and Facebook teased its plans for streaming live sports, showing just how far social video has moved on from short clips to live streaming of major events and rights properties.But for the foreseeable future, social media’s role will probably be to complement rather than replace traditional broadcasters, with many mindful of the power those platforms have to push content to viewers at scale.

Source: The Drum

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