If Playlists are the New Currency, Spotify Is Doubling Down

The playlists are genre-specific, and Spotify promises to update the lists every Wednesday.  Anchoring the collection is a ‘Fresh Finds’ playlist, which sits alongside five other, genre-targeted collections.  That consists of a hip-hop focused playlist; Fire Emoji, a rock playlist; Six strings, an electronic music playlist; Basement, a pop-driven playlist; Hiptronix, and an experimental music playlist; Cyclone.

This new feature allows Spotify to not only improve its music discovery for the listener, but also helps to showcase the music of new emerging artists.  Critically, lesser-known tracks will be shuffled in with the more accessible and mainstream music available in Spotify’s catalog of songs.

 

Source: Digital Music News

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