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Spotify Aims to ‘Moneyball’ Business with the Power of the Millennial ‘Snake People’

Music streaming giant  wants to “moneyball” business using algorithms and the power of music tapping into the millennial market the same way maths experts changed baseball, the head of its business marketing arm has revealed. With companies struggling to understand how to connect with the “snake people” – the elusive millennials demographic – Spotify global […]

YouTube, Spotify, Major Labels Join Initiative to Streamline Music Royalties

The way artists and labels get paid could finally become less byzantine if a sweeping new initiative is successful. Universal Music, Sony Music, and Warner Music have joined with Spotify, YouTube, Pandora, Netflix, SoundCloud, and SiriusXM in a remarkably broad-based effort to streamline digital music distribution and copyright issues. The Berklee College of Music’s Institute […]

Meet an Unlikely Belieber in Spotify’s Latest Ad

Spotify’s latest ad features an unlikely Belieber — a weather-beaten fisherman who’s grooving to Justin on his headphones, even though he appears to be alone in the middle of the ocean. The spot humorously reminds us that Bieber is gaining 75,000 new fans every day — not including those who listen in private mode. Source: […]

Spotify Teams with Krux to Use Music Data for Mobile Ads

Spotify wants music streaming behavior to become a new currency for advertisers, and the company is working with data management platform Krux to make that happen. Over the past several months the two firms have developed and tested a new offering that puts Spotify data to use for advertisers including Esurance and Lay’s potato chips, […]