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The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

Spotify, the largest on-demand music service in the world, has a history of pushing technological boundaries and using big data, artificial intelligence and machine learning to drive success. The digital music company with more than 100 million users has been busy this year enhancing its service and tech capabilities through several acquisitions. Industry watch dogs […]

The Art of Music Classification

There’s a huge amount of music on any given streaming service but only a fraction is actively curated and streamed. It’s easier to spot when you delve into the more niche genres like Classical or Jazz or the sub categories of electronic music. The well-known repertoires of Mozart, Louis Armstrong or Frank Sinatra, will appear […]

Nielsen Launches Audio Data Management Platform

Nielsen today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced data management platform (Nielsen DMP) to launch the first-ever audio DMP. This ushers in an era of highly specific radio audience targeting. Advertisers can now make sharper buying decisions across Westwood One’s over-the-air radio and streaming audio […]