LiveXLive Media has partnered with AEG Presents to add two music festivals to its slate of live music programming – Global Dance Festival and Decadence NYE.
The multiyear agreement, brokered by AEG Global Partnerships, grants LiveXLive the exclusive opportunity to record, film and distribute the festivals’ content. This includes live performances, audio and video on demand (VOD) rights across LiveXLive’s digital platforms, such as Slacker Radio and LiveXLive, its video streaming platform.
Global Dance Festival takes place July 20-21 at Sports Authority Field at Mile High in Denver and features a collection of the top names in electronic music, such as Tiësto, Deadmau5, Future, Adventure Club and Gucci Mane, among others.
Decadence NYE is the nation’s largest New Year’s Eve music festival across 600,000 square feet at the ColoradoConvention Center. These two festivals continue to build upon LiveXLive’s partnership with AEG, which now includes Hangout Music Festival, Rock on the Range, Country 500 and Bumbershoot. It also further adds to the robust programming lineup LiveXLive is building throughout the summer into the end of the year. LiveXLive will have more than 20 hours of live music content for viewers to enjoy across both festivals.
“Expanding our presence in electronic music is a priority for LiveXLive and adds to our growing festival lineup,” said Rob Ellin, CEO and chairman of LiveXLive. “AEG is a leader in the music festival business, and we are excited to expand our relationship with them to bring fans more of the music they love.”
LiveXLive’s industry-leading production and content teams will exclusively film live performances across multiple stages from both festivals. LiveXLive will also produce original behind-the-scenes content, including artist interviews and other festival exclusives, offering fans around the world an immersive viewing experience of these events from any connected screen.
“We are excited to be working with LiveXLive to bring Global Dance and Decadence Festival to fans beyond the festival grounds,” said Ha Hau, founder and creator, Global Dance Festival.
This partnership is the latest in a series of recent livestreaming announcements for LiveXLive, underscoring the desire for world-class music events to drive live digital audiences and viral views for their festival or concert.
In addition to the traditional livestream format, LiveXLive will also have integrations with its LiveXLive Influencer division, creating an interactive space for fans to participate in live chats, polling and contests throughout the festival via www.livexlive.com. Fans will also be able to access the live audio and video streams as well as all LiveXLive original content from the festival through the LiveXLive website, certain LiveXLive owned channels and apps as well as select third party affiliations. In addition, the audio will be available through music streaming and personalized radio subscription service, Slacker Radio.